Sony brand in music video

Wyclef Jean must be a gamer, because he used Burnout Paradise, a Playstation 3 and a PSP in his latest video for “Fast Car”. Jean and other characters use the consoles to drive the storyline.
“When you’re on tour, you have plenty of time, and every artist I know spends time on a tour bus with two things: PlayStation(R) and the recording studio,” Jean said. “The PlayStation brand and Burnout Paradise fit perfectly with my vision for the ‘Fast Car’ music video. ‘Fast Car’ is like life — the pace of life is moving so fast, where you can burn yourselves out at times. The concept was about taking a song with such meaning and combining it with technology, but still keeping the essence of what we’re talking about and getting kids to listen to that message. A game like Burnout Paradise helps us get the attention of youngsters.”
That’s right, it’s all about saving the youth from themselves. Starting on March 27, you can download the video in high-definition from the Playstation store. Maybe you’ll be inspired to take it slow.

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